[ CHALLENGE ]

Launch a wellness app in physical space for one week. Make an intangible software memorable through an experience.

[ APPROACH ]

A branded space where the main event is a vending machine, giving out free beverages in exchange for stopping. Guests were encouraged to download the app through a QR code on the machine, while an ambassador answered any questions. Guests left with beverages wrapped in branded labels that linked to the app and carried the campaign visuals with them for others to see.

[ ROLE ]

Creative direction for the campaign identity. Machine wrap, label design, environmental graphics, production specification and management.

[ Year ]

2022

[ Type ]

Creative Direction & Environmental Graphics

[ WITH ]

CBRE

App Launch Pop-up

at Century Park

Graphics, signage, and seating were arranged to make the room comfortable enough for a conversation. The ambassador desk relied on guests slowing down first, and the machine gave them a reason stay longer.

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